Glenda Cedarleaf Author, Hypnotherapist, Meditations for Sleep, Relaxation, Healing, Manage Stress, Prepare for Surgery, Pain Management
  • Home
  • My Books
    • Who Are You Santa Lucia?
    • A Guide for Writing and Recording Guided Imagery Meditations
    • Meditative Bedtime Stories
  • Content
    • Testimonials
    • Relax
    • Sleep
    • Journey to Healing Places
    • Spiritual and Archetypal Support
    • Grieving and Letting Go
    • Reconnect with your Inner Child
    • Creativity Meditations
    • Health and Wellness
    • Affirmations
    • Imagine: Bedtime Stories for Adults
    • Intention Focus Empowerment
  • Explore
    • Journey Preparation
    • For Fellow Healers
    • What is Hypnotherapy
    • Trauma: A Case Study
    • Research Article Reprints on Guided Imagery
    • Articles and Videos on Guided Imagery
    • Benefits
    • Affirmations
  • Course
  • Bio
    • Customized Audio
    • What is SoulCollage® ?
  • Listen Clips A-I
    • Affirmations for Well-Being
    • Beginning Again
    • Bedtime Story Sleep Journey
    • Bedtime Story: New Day
    • Bedtime Story: Claire and the SageWoman
    • Bedtime Story Claire & Sisters of Assisi
    • Bedtime Story: Claire's Grandmother Love
    • Bedtime Story: Claire's Spring Inspiration
    • Bedtime Story: Claire's Magical Summer Day
    • Bedtime Story: Claire's Autumn Day
    • Bedtime Story: Claire's Winter Day
    • Bedtime Story East O' the Sun
    • Bedtime Story: Claire's Winter Solstice Dream
    • Bedtime Story:Gift of the Magi
    • Bedtime Story Rumplestiltskin
    • Bedtime Story: Sleeping Beauty
    • Belly Breathing
    • Blissful Bathtub Meditation
    • Calming Mountain Mindfulness
    • Circle of Support
    • Connecting with Animal Companion
    • Connecting with Your Guardian Angel
    • Connecting with Your Wise Woman
    • Creating an Intention
    • Creativity
    • Divine Embrace
    • Divine Feminine Blessings
    • Ebb & Flow: Breathing with the Ocean
    • Envisioning
    • Fairiy Tales
    • Evening Bedtime Reading
    • Finding Your Healing Place
    • Freedom from Emotional Eating
    • Gratitude Meditation
    • Great Spirit Invocation
    • Grieving With The Rain
    • Guardian Meditation
    • Guided Imagery for Letting Go
    • Guided Imagery for Your "Third Act"
    • Healing Dream
    • Healing Imagery for Lyme
    • Healing Surgery
    • Heartbeat MeditationListenClips
    • Holiday Reading: A Sailor's Gift
    • Holiday Stress Relief
    • Imagery to Meet your Magical Child
    • Inner Child Magical Journey
    • Inner Healer Alchemy
    • Inspired Movement: Becoming Unstuck
    • Intro to Relaxation
  • Listen Clips J-W
    • Journey Through the Chakras
    • LakeHouse Meditation
    • Letting Go Into the Lightness of Your Being
    • Mermaid Magic Meditation
    • Mid-Life Journey
    • Midsommar Meditation with Summer Sounds
    • Mindful Eating and Self-Care Affirmations
    • Mindful Morning Meditation
    • Morning Courage: Medittation/Affirmations
    • Morning Infusion: Come Rise Up Again
    • Ocean of Reiki Love
    • Ocean Sleep Journey
    • Ocean Mindfulness
    • Peaceful Transition
    • Portal of Transformation
    • Pregnancy and Childbirth
    • Remember Who I Am
    • River of Relaxation
    • Progressive Relaxation
    • Sacred Flute: Med for Letting Go
    • Shower of Hope
    • Sleep into Dreamtime
    • Sleep into Dreamtime for Children
    • Sleep Lullaby at the Sea
    • SoulCollage Meditations
    • Stories for Your Inner Child
    • Transforming Challenges
    • Transforming Pain and Discomfort
    • Visualizing Recovery from Illness
    • Your Peaceful Interlude
    • Your Healing Journey
    • Wash Away
    • When you are hurting:Inner Child Alchemy
  • Blog
    • The long lost sister and a flutist
    • Solstice Siddhartha, Sacred Rest
    • A Guide to Writing and Recording Guided Imagery Meditations
    • From Shallow to Divine Feminine Presence
    • Ocean of Reiki Love
    • Hope
    • Where Is The Light ?
  • Home
  • My Books
    • Who Are You Santa Lucia?
    • A Guide for Writing and Recording Guided Imagery Meditations
    • Meditative Bedtime Stories
  • Content
    • Testimonials
    • Relax
    • Sleep
    • Journey to Healing Places
    • Spiritual and Archetypal Support
    • Grieving and Letting Go
    • Reconnect with your Inner Child
    • Creativity Meditations
    • Health and Wellness
    • Affirmations
    • Imagine: Bedtime Stories for Adults
    • Intention Focus Empowerment
  • Explore
    • Journey Preparation
    • For Fellow Healers
    • What is Hypnotherapy
    • Trauma: A Case Study
    • Research Article Reprints on Guided Imagery
    • Articles and Videos on Guided Imagery
    • Benefits
    • Affirmations
  • Course
  • Bio
    • Customized Audio
    • What is SoulCollage® ?
  • Listen Clips A-I
    • Affirmations for Well-Being
    • Beginning Again
    • Bedtime Story Sleep Journey
    • Bedtime Story: New Day
    • Bedtime Story: Claire and the SageWoman
    • Bedtime Story Claire & Sisters of Assisi
    • Bedtime Story: Claire's Grandmother Love
    • Bedtime Story: Claire's Spring Inspiration
    • Bedtime Story: Claire's Magical Summer Day
    • Bedtime Story: Claire's Autumn Day
    • Bedtime Story: Claire's Winter Day
    • Bedtime Story East O' the Sun
    • Bedtime Story: Claire's Winter Solstice Dream
    • Bedtime Story:Gift of the Magi
    • Bedtime Story Rumplestiltskin
    • Bedtime Story: Sleeping Beauty
    • Belly Breathing
    • Blissful Bathtub Meditation
    • Calming Mountain Mindfulness
    • Circle of Support
    • Connecting with Animal Companion
    • Connecting with Your Guardian Angel
    • Connecting with Your Wise Woman
    • Creating an Intention
    • Creativity
    • Divine Embrace
    • Divine Feminine Blessings
    • Ebb & Flow: Breathing with the Ocean
    • Envisioning
    • Fairiy Tales
    • Evening Bedtime Reading
    • Finding Your Healing Place
    • Freedom from Emotional Eating
    • Gratitude Meditation
    • Great Spirit Invocation
    • Grieving With The Rain
    • Guardian Meditation
    • Guided Imagery for Letting Go
    • Guided Imagery for Your "Third Act"
    • Healing Dream
    • Healing Imagery for Lyme
    • Healing Surgery
    • Heartbeat MeditationListenClips
    • Holiday Reading: A Sailor's Gift
    • Holiday Stress Relief
    • Imagery to Meet your Magical Child
    • Inner Child Magical Journey
    • Inner Healer Alchemy
    • Inspired Movement: Becoming Unstuck
    • Intro to Relaxation
  • Listen Clips J-W
    • Journey Through the Chakras
    • LakeHouse Meditation
    • Letting Go Into the Lightness of Your Being
    • Mermaid Magic Meditation
    • Mid-Life Journey
    • Midsommar Meditation with Summer Sounds
    • Mindful Eating and Self-Care Affirmations
    • Mindful Morning Meditation
    • Morning Courage: Medittation/Affirmations
    • Morning Infusion: Come Rise Up Again
    • Ocean of Reiki Love
    • Ocean Sleep Journey
    • Ocean Mindfulness
    • Peaceful Transition
    • Portal of Transformation
    • Pregnancy and Childbirth
    • Remember Who I Am
    • River of Relaxation
    • Progressive Relaxation
    • Sacred Flute: Med for Letting Go
    • Shower of Hope
    • Sleep into Dreamtime
    • Sleep into Dreamtime for Children
    • Sleep Lullaby at the Sea
    • SoulCollage Meditations
    • Stories for Your Inner Child
    • Transforming Challenges
    • Transforming Pain and Discomfort
    • Visualizing Recovery from Illness
    • Your Peaceful Interlude
    • Your Healing Journey
    • Wash Away
    • When you are hurting:Inner Child Alchemy
  • Blog
    • The long lost sister and a flutist
    • Solstice Siddhartha, Sacred Rest
    • A Guide to Writing and Recording Guided Imagery Meditations
    • From Shallow to Divine Feminine Presence
    • Ocean of Reiki Love
    • Hope
    • Where Is The Light ?

Subject Line: [Membership XYZ] {!firstname_fix}, 
your download link for lesson #1
Hi {!firstname_fix},
Welcome to Membership XYZ! I am thankful you 
have joined and look forward to sending you 
lessons week after week for the next year.
This is gonna be fun! And profitable. :-)
You can download your first lesson if you haven't 
already done so at the link below...
http://www.MembershipXYZ.site/members/1-
quick_start.html
Each week I'll send you an email with a download 
link to the next lesson in the series. This 
email will always include [Membership XYZ] in the 
subject line. Look for it.Also, you may want to whitelist 
myname@membershipXYZ.site which is the email 
address the lessons will originate from.
Enjoy the first lesson. See you in 7 days.
Best regards,
Insert Name Here
P.S. If you'd like to become a Membership XYZ 
affiliate, please visit 
http://www.MembershipXYZ.site/affiliates.html for 
details.
There are a few things t

Did you notice the P.S. in my above email? In it, I pointed members 
towards my affiliate program so they could promote my site for me. It is 
partly because of this that I was able to sell out all 1,000 memberships 
within the first few days WITHOUT doing a major “launch” and WITHOUT 
involving high-profile joint venture partners. Never underestimate the
power of a simple P.S. where you promote some kind of secondary 
agenda. Now, since this is your FIRST email and these are PAYING 
customers, I don’t recommend that you try to sell them anything. 
Instead, mention your affiliate program or your newsletter or some other 
freebie that they can access.

Stress majors, not minors. You should only use about 6 or 7 bullet points 
for a “sales letter” – so make them count. You want to stress the most 
desirable benefits to the reader … the “major” helps included in your FTM 
site. It’s important that you fire your biggest guns. And try to focus on 
different aspects of the information you’re sharing in the FTM site. For 
example: one bullet point might focus on the “quickness” of forthcoming 
results, while another bullet point might focus on the “ease” of forthcoming 
results, while another bullet point might focus on the “responses of others” 
in relation to the forthcoming results, etc.
Now, after you’ve got 6-7 bullet points in place here, it’s time for the next “part” of 
your sales letter, which is your...
8) Pull. That is, your “call to action”. You know the drill from every commercial 
advertisement you’ve seen on television…
“Operators are standing by … place your order NOW!”
Don’t delay. Quantities are limited. The next 10 callers get xyz. Yada, yada


Three powerful ways to finish strong in the sales process is to use your postscript 
to “recap”, “remind” or “reinforce”…
1. RECAP the offer. That is, in ONE sentence, give a brief 
account of what the reader will be receiving when they place 
their order. (I.E. “P.S. This is a no-brainer: you’ll get 
3 years of homeschooling research boiled down to 12 pages of 
‘no-fluff’ content in detailed, step-by-step format for only 
$10.”)
2. REMIND them of a key benefit. Take a sentence to point out 
once again a desirable result the reader can be experiencing 
by making the purchase. (I.E. “P.S. Don’t forget, in less 
than 24 hours you can actually see your first order ... isn’t 
that exciting!?”)
3. REINFORCE the call to action. Did you impose a deadline or 
limit? Did you mention an extra incentive? Did you pose a 
challenge? Use your “postscript” to reinforce some element 
of your call to action. (I.E. “P.S. Unfortunately, when 
the remaining 17 copies are gone, this offer won’t be 
repeated. Order now.”

Gurantee/refun


Lesson 3  pdf #4
download page
capture page


1. One of the biggest reasons people fail in ______ is ______.
2. The greatest lesson I’ve learned about ______ is ______.
3. The biggest mistake in ______ is ______.
4. Here are the top seven reasons why you should ______.
5. If I had to narrow it down to five steps, they would be...
6. The real secret to ______ is ______.
7. One thing that almost no one knows about ______ is ______.
8. Three of the best web sites for ______ are ______.
9. The absolute worst way to ______ is ______.
10. A secret weapon I use for ______ is ______.
11. Here’s why you should never be afraid to ______...
12. Five proven ways to ______ are ______.
13. The best model I’ve seen for ______ is ______.
14. Two questions to ask when making this decision are______.
15. The best example of ______ is ______.
16. Here’s what you do when ______ happens...
17. The one thing you’ve been told that’s wrong is ______.
18. New evidence suggests this about ______...
19. The one lesson I wish I had learned years ago is...
20. Here’s how to protect yourself from ______...
21. The one question you must ask before ______ is...
22. Three simple exercises to help with ______ are ______...
23. A simple way to organize your ______ is ______.
24. An easy to follow system for ______ is ______.
25. An effective way to speed up your results is ______.
26. Here’s a simple 10-step checklist for ______...
27. An often overlooked way to ______ is ______.
28. When you face this problem ______ , here’s what to do...
29. Should you ______? Take this quiz...
30. If you’re a beginner, then the first thing to do is ______.
31. If you’re experienced, then here’s an “advanced” tip...
32. Seven warning signs of ______ are...
33. Your three best options for ______ are...
34. A way to get faster results from ______ is ______...
35. It only takes a few minutes to ______.
36. Five things you can do today are...
37. For ______, this works like crazy...
38. Why your ______ won’t work.
39. Something every ______ needs to know is ______.
40. The best way I know to ______ is ______.
41. A simple shortcut for ______ is ______.
42. Here’s a “rule” about ______ you should BREAK...
43. The biggest waste of time for ______ is ______.
44. If I could only do one thing for ______ it would be ______.
45. You can actually cut ______ by ______.
46. The eleven key ingredients of ______ are...
47. My best advice for ______ is ______.
48. Five ways to improve your existing ______ is ______.
49. A good way to reduce costs is ______.
50. Here is a daily schedule you can refer to for ______...
What an incredible resource this is for you! (It’s invaluable to me.) There are so 
many different “angles” represented in this list (the fastest way to do something, 
ways to improve, shortcuts, schedules, questions, exercises, lessons, mistakes, 
etc.) that you could mix-n-match and never stop coming up with 


Let me give you four simple precautions you can take to minimize theft, with 
each increasing in level of protection…
 ROBOT exclusion code. There is a snippet of code that you can 
place in the head of the HTML code for your download page that 
will prevent most “good” search engines from indexing your 
pages. Always include this in every download page...
<META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW">
 RANDOM file names. Never use a pattern in your download page 
or PDF file names. (I.E. Don’t use lesson1.html, 
lesson2.html, lesson3.html, etc.) If you do, any would be 
thief who picks up on your pattern will have all of your 
files. Notice that I always mix up my file names.
 ROTATING download pages. Every 4-6 weeks (or whatever time 
period you feel comfortable with) change the file names for 
your webpages and PDFs to prevent anyone who knows them from 
passing them around. (Be sure to update your autoresponder 
mailings when you do this.) 
 REQUIRED password. You can also create a password protected 
folder (Such as “members”) at your webpage. If you do this, 
you can change your password each month and broadcast a 
mailing to all active members with the new password on the 
first day of the month. (See your hosting company for details 
on setting up password protected directories … it is very 
easy.)
I consider the first two mandat

Promotion
own products … and my own FTM sites like the site for this course.
Modify this list for your own use…
 Send a mailing to my main lists. My traffic generation process begins by 
sending a solo mailing to my "main lists", which chiefly include my primary 
list and top mini-course list. First stop is always to get the word out to those 
most likely to do business with me.
 Send a mailing to my specialty lists. I also send out an announcement 
mailing to several of my "VIP" lists such as my customer list and my 
membership sites' lists. I'll oftentimes offer a discount to these list members 
because of their past orders. 
 Contact joint venture partners. After I've notified my own existing 
subscribers and customers, I want to get the word out to OTHER PEOPLE's 
subscribers and customers. To do this, I contact a couple dozen joint 
venture partners who have either (a) partnered with me in the past, or (b) 
shown interest in partnering with me in t

Contact my affiliates. I have a database of my existing affiliates and 
contact them on product launch day so they can begin promoting my new 
offer. I always make sure that I have ezine articles, solo mailings and other 
marketing materials ready for them to begin using immediately.
 Create a compelling sig file. I answer a LOT of emails each day - so I 
update my signature file to reflect my new product offer. While I don't get a 
tremendous amount of traffic this way, it takes about a minute to setup a sig 
file and I'm gonna answer emails anyway ... so it's worth doing.
 Write and distribute ezine articles. Beginning PRIOR to launch day all 
the way up to MONTHS after the product launch, I write and distribute ezine 
articles that promote my new product offer. I submit these articles to my 
own lists and affiliates, as well as to other publishers, announcement lists 
and content directories.
 Cross promote to my existing systems. I have NUMEROUS mini-courses, 
newsletters, web sites, special reports, products, etc. When I create a new 
product, I make sure I promote it by adding new messages to my 
autoresponder sequences, to my "thank you" pages and in updated versions 
of my reports, products, etc. I also add "popups/overs" to existing hightraffic pages.
 Negotiate free (or purchase) solo mailings. There are many different 
list owners out there who reach my "target audience", so I want to tap into 
their resources by getting them to do a solo mailing for my new product. If 
they want to do this as an endorsement for free, then I naturally get them to 
join my affiliate program and pay them a commission on all sales generated. 
If they are uninterested (you know, if they're crazy or something :-), then I 
purchase targeted solos. Actually, I very rarely do this - I inform my 
affiliates of great places to advertise and let THEM buy the ads!
 Buy pay-per-click ads / Google Adwords® listings. This is another one 
that I rarely do myself. I usually get my top affiliates involved in buying their 
own PPC ads to promote my new offer. Sure, I could do it myself and make 
more money, but I prefer to (a) pass on some of the "opportunity" to 
prosper to my hard-working affiliates, and (b) spend my time doing 
"creative" things.
 Post to forums, beginning with my own. I "announce" my new product 
to my own forum and any other forum that has sections for this sort of
Create a viral report to begin circulating immediately. I don't know 
that I've launched a product in the past three years that didn't include me 
creating a viral report. I like to create these special reports to give away 
"useful but incomplete" content which leads the reader to buy my product. I 
let affiliates and others rebrand the report with their links and then begin 
distributing the report themselves. It grows automatically as one person 
passes it on to others and so forth.
 Create a flash training video. Videos have such high perceived value, and 
it doesn't take a lot of time to whip up a 10-15 minute powerpoint video 
presentation. So I use make certain that I create at least one for my new 
products. I also like to set things up so my affiliates can refer people to the 
video and earn a referral commission if their visitors join.
 Setup an affiliate incentive / contest. After the promotion has been 
going for several weeks, I like to hold an affiliate contest or, at a minimum, 
offer some kind of compelling incentive for affiliates who produce sales. It's 
a great way to get passive affiliates involved as well as get your active 
affiliates pushing your product even more.
 Create an "interview" script for folks to interview me. For products 
that have either (a) a high conversion rate, or (b) a high profit per 
transaction, I like to create an interview script for a 60-minute free 
teleseminar call. I find ONE partner at a time to interview me for THEIR list 
members to listen in on. We promote my product about midway through the 
call and then at the end of the call. Then, I simply move on to another 
partner and repeat the process.
 Create special deals for certain affiliates / partners. You can also offer 
special EXTRA incentives for certain affiliates / partners to get them to 
promote a product AGAIN to their list. (I.E. If you order Daniel’s product, 
we'll include XYZ worth $$$.) This convinces a lot of affiliates and partners 
to REPEAT their promotion for my offer.
 Find and work with an affiliate broker. For some of my products, I look 
for an "affiliate broker" where I setup a completely separate site and pay 
him or her 50% of the total profits generated at the site. He or she is 
responsible for recruiting an affiliate team and driving traffic to this 
secondary site. 
 Find and recruit new affiliates. I have a series of activities that I 
complete for finding additional affiliates that aren't currently involved in my 
affiliate program. I'm always looking to expand my reach by tapping into the 
influence of other people.
 Create additional marketing materials. I regularly add more articles, 
mini-courses, reports, banners/button, popups, etc. to my promotion 
arsenal. I use these materials in conjunction with my own lists and sites, and 
encourage my affiliates and partners to use the materials to promote the 
offer again and again to their lists and sites. 
 Work on SEO stuff. I don't have the patience or time to learn all of the 
"SEO" (search engine optimization) stuff, so I have someone else take care 
of this kind of thing for me. It's not a high priority on my list and, to be 
honest, sometimes I don't bother with it at all. But, I know a lot of people 
DO use SEO tactics in their promotion, so it's worth mentioning here in my 
checklist.
 Send more Solo Mailings. One of the biggest mistakes marketers make is 
sending out a solo mailing for an offer and then NEVER making that offer 
again to the same list. I continue to send out several additional solo mailings 
(each focusing on a different "angle" in its message) to my own lists, AND I 
buy repeated solo mailings for other people's lists. This never fails to 
produce more sales.
Now, I realize that’s a lot of ideas to take in, so for simplicity purposes, let me 
point you to the Top Three promotion strategies that you should focus on right 
now to get traffic to your FTM site…
1. Contact Your Network. This will include existing subscribers, customers, 
partners and other appropriate contacts. Let them know about your FTM 
site from both the consumer and the partner side of things.
2. Buy PPC and/or Ezine Ads. If you have the budget to do so, a quick way 
to get traffic to your site is simple to buy it. Specifically, by purchasing payper-click ads (I.E. Google Adwords)
3. Recruit New Partners. THE best free traffic source of them all is “partner 
traffic”. The only reason I put this at number 3 instead of number 1 on the 
list is because it requires a bit more time and effort for newcomers to master 
than the first two. Bottom line: you need an affiliate program in place 
(Clickbank does this automatically) and you need to find new partners to 
promote you as an affiliate.
Now, again, these are all good and well, but if you’re a beginner, how do you do 
these things? Like I said, I can’t possibly explain how to do them in this lesson. 
Each of them represent MULTIPLE lessons. That’s just too much information to 
attempt here. 
So, what I want to do is actually explain TWO things that you can do to get traffic 
to your site. One is an “offline” technique and the other is an “online” technique…
1) Create and distribute promotional hand-outs.
The first thing I want to mention is one of the best low-cost “offline” promotional 
things you can do to generate interest in your small report and that is to “create 
and distribute promotional hand-outs”.
There are three main “promotional hand-outs” that I want to direct your attention 
towards as we examine this simple strategy –
 Business cards. You see them everywhere. They are probably the most 
universally recognizable business representative on the face of the planet. 
Because they are inexpensive (You can usually get 500 for around $9.99) 
and easy to distribute, these are a must for every business owner (that’s 
you ) … and they are perfect for promoting your small report. 
 Flyers. An 8 ½” X 11” brightly colored flyer is another low-cost way to 
inform the world about your small report. Flyers are the ultimate “print on 
demand” promotional piece, meaning you can literally create as few as you 
want (From 1 – 1,000,000+). In other words, they are perfect for any 
budget.
 Door hangers. Door hangers cost a bit more to print (they are usually on a 
heavier cardstock and come with a die-cut opening to place around door 
knobs) but are impossible not to be noticed. Who could miss a brightly 
© All Rights Reserved. 
http://www.RealFastFixedTermMemberships.com
Page 7“How To Setup Your Own Membership Site in 48 Hours or Less”
colored hanger as they reach for their door knob to enter their home? These 
are also great for canvassing entire neighborhoods.
Tips for DESIGN –
There are just a couple of things that I want to mention about designing your 
promotional materials. Certainly there are specific bits of information that you’ll 
want to include on them such as (a) the name of your special report, (b) a web 
site link for your special report, and (b) details about your special report.
Specific details you might want to include would be …
 Potential results of using the report.
 Time frame involved in seeing results.
 Experience level required (or not required).
 Benefits of using the report.
 Revelations shared in the report.
 Negative qualifiers. (I.E. This is NOT for...)
 Exclusions. (I.E. This is NOT a ...)
Here is a sample business card layout that I use which you can model your own 
after –
Notice how much information I included in one small business card. It’s both an 
attractive layout and an informative one, covering all the key points th

The 4-Step Process of Getting Traffic 
Through Free Ezine Articles
1. WRITING. It begins with you writing a 500-800 word article related to the 
topic of your small report. You might even excerpt a portion of your small 
report or extract 5-7 “tips” from your small report to showcase in the article. 
You create a 4-6 line “resource box” to include at the conclusion of your 
article which identifies you as the writer and points the reader to your web 
site through a URL.
2. DISTRIBUTING. You submit your article to article directories while 
granting permission for others to publish your content in their newsletters, 
ebook, mini-courses, web sites, etc.
3. REPRINTING. Publishers visit the article directories looking for quality 
content to reprint in their own publications. They spot yours, love it, and 
decide to publish it…along with your resource box.
4. CLICKING. Subscribers, site visitors and viewers of the publishers’ 
materials read your article and are impressed. They click on your link in the 
resource box to find out more about you and what you offer. You get free 
traffic as a result of writing, distribut

Articles for Newbies
These three questions are -
1. What is _________?
2. Can you show me an example of _________?
3. How can I get started with _________?
Let me walk you through writing an article with these questions as the backbone 
of your content.
Before we get into the 7 very easy steps, let's take just a quick look at the 
schematics of your article. In order to write an 800 word ezine article, your basic 
needs for the various parts of the article would look something like this... 
Opening (100 Words)
Question #1 (200 Words)
Question #2 (200 Words)
Question #3 (200 Words)
Closing (100 Words)
_______________________
Total = 800 Words

2. Write Your Opening. 
You've got about 30 seconds to get your reader's attention if you're going to get 
them to consume your entire article. That's not much. It's important that you get 
them interested quickly. In a related article that I'll be posted tomorrow, I'm going 
to share 20 great ezine article openings. For now, I'll give you three to get you 
started...
 "There must be some reason why some _________ outperform others." 
This opening is all about informing the reader that some people have an 
advantage over others. And, in order to level the playing field, they need to 
follow the advice in your article. 
Example: "There must be some reason why certain tennis players win more 
matches than others. Said another way, if two equally skilled tennis player 
compete ... why does one get to go home a winner and the other a loser?"
 "I've always been impressed with those who could __________." 
This opening allows you to mention a specific result that is desired to, not 
only you, but the reader as well. Your article teaches the person how they 
too can experience the desired result. 
Example: "I've always been impressed with those who could hit a backhand 
winner on the run. It never came easy to me and I have marveled many 
times when others seem to hit that shot so effortlessly. Then, I figured out 
their secret..." 
 "Do you find yourself _________?" 
This opening is a good one because it allows the reader to identify with what 
you're writing about. When they say "yes" to your question, then they know 
the article is for them ... and they'll read on to discover what they can do 

You can do this in one of two ways: (a) Specifically mention that you'll be 
answering the three most asked questions from beginners, or (b) Simply answer 
the questions without ever actually posing the questions in the text of your article. 
3. Answer Question #1.
If you'll recall from earlier, question number one is... 
"What is _________ ?" 
Simply plug in the topic of your article into that question ... and then answer it in 
approximately 200 words. 
• What is tennis strategy?
• What is podcasting?
• What is virtual real estate?
• What is forex trading?
• What is retinopathy?
• What is a VoIP phone?
• What is Tai Chi?
Give a brief explanation of the topic in your own words and then move on to the 
next question which builds upon the first question. 
4. Answer Question #2.
That question again is... 
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"Can you show me an example of ________?" 
Now the article is taking shape. We go from an introduction to an explanation and 
now we have an illustration. You've explained what it is and now you'll explain 
what it looks like. Provide an example. A case study. An illustration. A method. 
Something the reader can identify with to better understand what you're saying. 
• You've explained what tennis strategy is ... now give a scenario 
in which tennis strategy is at work.
• You've explained what virtual real estate is ... now give an 
example piece of VRE property. 
• You've explained what Tai Chi is ... now share one of the key 
moves of the discipline. 
After providing some sort of example, move on to question number three... 
5. Answer Question #3.
From earlier in our lesson, the final question is... 
"How can I get started with __________? "
It all climaxes with 1-3 simple steps the reader can follow in order to begin 
practicing your teaching. By this point the reader knows WHAT the topic is about 
and they know a basic use or function of the topic. Now, they need a simple 
explanation of how they can get started with application. How can they use the 
information? 
You can either give the reader ONE action step to take in order to get started (I.E. 
The first thing you'll want to do is enroll in a class.) or you can provide them with 
a simple set of THREE steps to put into practice as a sort of mini-system (I.E. Step 
One is... Step Two is... Step Three is...). 
6. Decide Upon A Close.
To complete your article, you'll want to use your final 100 words (approximately) 
to close out your content. There are two components of the article close that I 
think are necessities if you want to see any results from your efforts.
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 The Spark. You want to leave the reader with a desire to get started. You 
want them excited. You want them motivated. You want them to take 
action. I'm not necessarily talking about giving them a rah-rah pep talk 
(although that might not hurt either!). I'm speaking of getting them to 
realize that they can get the desired results they want if they'll get busy 
doing something. Your job at the close of the article is to encourage them 
(gently or blatantly) and challenge them to achieve. 
 The Segue. The other thing you must do during your close is to lead into 
your resource box. Your article is for the reader. Your resource box is for 
you. Your content is to provide useful information for the reader. Your 
resource box is to get the reader to a point where you present an offer. And 
the closing of your article is the place where the two roads meet. Lead the 
reader to a decision to make a positive change in their life - to take action. 
And then use your resource box to provide a means to do just that. 
7. Create a Resource Box. 
Most people use a STANDARD resource box with each of their articles. In other 
words, it's the same resource box regardless of what the article is about. That's a 
big mistake in my opinion. With an ever-changing audience reading articles about 
ever-changing topics why would you want to use a never-changing resource box? 
Your resource box - in order to be truly effective - must be a continuation of the 
article itself. It must offer something more that is directly related to the content of 
the article. I mean, think about it: the reader has warmed up to you at this point. 
You've shared something useful. They like your style. They are pumped up and 
ready to take action. Why blow that moment with a resource box that does 
nothing to really enhance or continue or build upon where they are at this moment 
in time?
Let me give you an example:
If I've just explained what tennis strategy is about, pointed them to an example of 
tennis strategy and briefly outlined how they can create their own tennis strategy -
which is more effective at this point...
(1) Daniel is the publisher of Tennis Tips, a free weekly 
newsletter full of informative helps for tennis players of all 
skill levels. For your free subscription, drop by 
http://www.DanielsTennisTips.com today.
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Page 19“How To Setup Your Own Membership Site in 48 Hours or Less”
(2) Daniel Hall is the author of How To Outplay Your Opponents 
By Outsmarting Them, a free strategy report for tennis players 
of all skill levels. Grab your complimentary copy at 
http://www.DanielsStrategyReport.com today.
Obviously, having just read the article on tennis strategy, you'd be more likely to 
take action if resource box #2 was in place ... because it's a continuation of the 
article. It's part 2. The sequel. The rest of the story. 
Note: And, upon visiting my site and registering for the free report, you're 
automatically going to receive my free newsletter as well anyway. 
The point is this: a carefully crafted resource box -- one that is specifically relevant 
to the article itself -- will outperform a standard resource box. You'll get more 
results by using a resource box that builds upon what's been shared in the article 
it is attached to.
So, that's an incredibly easy way to write an ezine article.
You can crank out an entire series of these articles for beginners. All you need to 
do is answer three simple questions.
1. What is ________?
2. Can you give me an example of _______?
3. How can I get started with _______?
It works for any niche. Any topic. Any person.
Note: I know I threw a lot at you this week, but I wanted to make sure that I had 
“too much” rather than “not enough”. Pick out the 1 or 2 ideas that I’ve shared 
here that you feel will work best for you and put them into action now. 
In the coming lessons, I will share NUMEROUS different strategies for getting 
new subscribers for your FTM site. This lesson is simply a starting point.

cancellations
Subject: Your account has been terminated...
Hi $firstname,
Daniel Hall here from www.realfastfixedtermmemberships.com
I noticed that you cancelled your membership 
earlier and wanted to verify this was your intention.
(Sometimes Paypal "accidentally" cancels
subscriptions without the member knowing it.)
Could you please send me a quick email to let 
me know on this? Thanks!
If you HAVE cancelled your Real Fast Fixed Term Membership
subscription, your account will be 
removed from the database and you'll no longer 
be eligible to access the members area.
Because cancellations are so rare among members 
(After all, $10 for all of the materials I 
provide is arguably one of the best deals in internet
marketing) I think it's important to find out what 
prompted you to cancel (if that is indeed the case).
Obviously, you aren't required to share your "reason"
but I'd certainly appreciate it if you let me know 
how I could have served you better.
I *really do* care about members and want to do 
all I can to help them succeed online. 
Thanks in advance for your feedback, and all my 
best to you.
And, if this is an accidental cancellation or you
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Page 7“How To Setup Your Own Membership Site in 48 Hours or Less”
have changed your mind and want to remain a member,
please let me know and I'll make sure you get 
locked back in at your current subscription price 
and will NOT be required to pay the activation fee.
Best regards,
Daniel Hall
Notice that both of these emails I request the (former) customer to contact me 
back to let me know “yes or no”.
Why is this important?
It allows you to gather important data
regarding why members are leaving!
For those who do in fact decide to cancel, many will tell you WHY they cancelled in 
this response to your email.
That’s good information to have!

response as far as members rejoining…
Variation #1: Free Subscription. That is, you would offer them 
the next month free of charge if they return. I learned this 
from AOL years ago. I called to unsubscribe from their dialup 
service and they convinced me to stay by giving me a month free. 
I ended up staying several months before quitting for good. It 
may only be a temporary stay of execution, but it could mean 
several more monthly payments before they part ways. 
(Obviously, you’d need to setup a special order link with a free 
trial in order to use this variation.)
Variation #2: Free Incentive. You can create a special report 
on a subject related to your FTM site that you offer as a 
freebie in order to get outgoing members to rejoin. Or, you can 
offer a personalized coaching session at the end of the renewal 
month. Or, how about creating some kind of private access area 
with a lot of articles, reports, tools, etc. that you’d give to 
those who rejoin? Lots of bribery options here. 
It doesn’t really matter what direction you take this in as long as you put it into 
practice in some form.
It works. And that’s what really matters. It gets the job done. It produces 
results. And when members come back immediately, you get paid money you 
would have ordinarily lost at their departure.
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