Subject Line: [Membership XYZ] {!firstname_fix}, your download link for lesson #1 Hi {!firstname_fix}, Welcome to Membership XYZ! I am thankful you have joined and look forward to sending you lessons week after week for the next year. This is gonna be fun! And profitable. :-) You can download your first lesson if you haven't already done so at the link below... http://www.MembershipXYZ.site/members/1- quick_start.html Each week I'll send you an email with a download link to the next lesson in the series. This email will always include [Membership XYZ] in the subject line. Look for it.Also, you may want to whitelist [email protected] which is the email address the lessons will originate from. Enjoy the first lesson. See you in 7 days. Best regards, Insert Name Here P.S. If you'd like to become a Membership XYZ affiliate, please visit http://www.MembershipXYZ.site/affiliates.html for details. There are a few things t
Did you notice the P.S. in my above email? In it, I pointed members towards my affiliate program so they could promote my site for me. It is partly because of this that I was able to sell out all 1,000 memberships within the first few days WITHOUT doing a major “launch” and WITHOUT involving high-profile joint venture partners. Never underestimate the power of a simple P.S. where you promote some kind of secondary agenda. Now, since this is your FIRST email and these are PAYING customers, I don’t recommend that you try to sell them anything. Instead, mention your affiliate program or your newsletter or some other freebie that they can access.
Stress majors, not minors. You should only use about 6 or 7 bullet points for a “sales letter” – so make them count. You want to stress the most desirable benefits to the reader … the “major” helps included in your FTM site. It’s important that you fire your biggest guns. And try to focus on different aspects of the information you’re sharing in the FTM site. For example: one bullet point might focus on the “quickness” of forthcoming results, while another bullet point might focus on the “ease” of forthcoming results, while another bullet point might focus on the “responses of others” in relation to the forthcoming results, etc. Now, after you’ve got 6-7 bullet points in place here, it’s time for the next “part” of your sales letter, which is your... 8) Pull. That is, your “call to action”. You know the drill from every commercial advertisement you’ve seen on television… “Operators are standing by … place your order NOW!” Don’t delay. Quantities are limited. The next 10 callers get xyz. Yada, yada
Three powerful ways to finish strong in the sales process is to use your postscript to “recap”, “remind” or “reinforce”… 1. RECAP the offer. That is, in ONE sentence, give a brief account of what the reader will be receiving when they place their order. (I.E. “P.S. This is a no-brainer: you’ll get 3 years of homeschooling research boiled down to 12 pages of ‘no-fluff’ content in detailed, step-by-step format for only $10.”) 2. REMIND them of a key benefit. Take a sentence to point out once again a desirable result the reader can be experiencing by making the purchase. (I.E. “P.S. Don’t forget, in less than 24 hours you can actually see your first order ... isn’t that exciting!?”) 3. REINFORCE the call to action. Did you impose a deadline or limit? Did you mention an extra incentive? Did you pose a challenge? Use your “postscript” to reinforce some element of your call to action. (I.E. “P.S. Unfortunately, when the remaining 17 copies are gone, this offer won’t be repeated. Order now.”
Gurantee/refun
Lesson 3 pdf #4 download page capture page
1. One of the biggest reasons people fail in ______ is ______. 2. The greatest lesson I’ve learned about ______ is ______. 3. The biggest mistake in ______ is ______. 4. Here are the top seven reasons why you should ______. 5. If I had to narrow it down to five steps, they would be... 6. The real secret to ______ is ______. 7. One thing that almost no one knows about ______ is ______. 8. Three of the best web sites for ______ are ______. 9. The absolute worst way to ______ is ______. 10. A secret weapon I use for ______ is ______. 11. Here’s why you should never be afraid to ______... 12. Five proven ways to ______ are ______. 13. The best model I’ve seen for ______ is ______. 14. Two questions to ask when making this decision are______. 15. The best example of ______ is ______. 16. Here’s what you do when ______ happens... 17. The one thing you’ve been told that’s wrong is ______. 18. New evidence suggests this about ______... 19. The one lesson I wish I had learned years ago is... 20. Here’s how to protect yourself from ______... 21. The one question you must ask before ______ is... 22. Three simple exercises to help with ______ are ______... 23. A simple way to organize your ______ is ______. 24. An easy to follow system for ______ is ______. 25. An effective way to speed up your results is ______. 26. Here’s a simple 10-step checklist for ______... 27. An often overlooked way to ______ is ______. 28. When you face this problem ______ , here’s what to do... 29. Should you ______? Take this quiz... 30. If you’re a beginner, then the first thing to do is ______. 31. If you’re experienced, then here’s an “advanced” tip... 32. Seven warning signs of ______ are... 33. Your three best options for ______ are... 34. A way to get faster results from ______ is ______... 35. It only takes a few minutes to ______. 36. Five things you can do today are... 37. For ______, this works like crazy... 38. Why your ______ won’t work. 39. Something every ______ needs to know is ______. 40. The best way I know to ______ is ______. 41. A simple shortcut for ______ is ______. 42. Here’s a “rule” about ______ you should BREAK... 43. The biggest waste of time for ______ is ______. 44. If I could only do one thing for ______ it would be ______. 45. You can actually cut ______ by ______. 46. The eleven key ingredients of ______ are... 47. My best advice for ______ is ______. 48. Five ways to improve your existing ______ is ______. 49. A good way to reduce costs is ______. 50. Here is a daily schedule you can refer to for ______... What an incredible resource this is for you! (It’s invaluable to me.) There are so many different “angles” represented in this list (the fastest way to do something, ways to improve, shortcuts, schedules, questions, exercises, lessons, mistakes, etc.) that you could mix-n-match and never stop coming up with
Let me give you four simple precautions you can take to minimize theft, with each increasing in level of protection… ROBOT exclusion code. There is a snippet of code that you can place in the head of the HTML code for your download page that will prevent most “good” search engines from indexing your pages. Always include this in every download page... <META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"> RANDOM file names. Never use a pattern in your download page or PDF file names. (I.E. Don’t use lesson1.html, lesson2.html, lesson3.html, etc.) If you do, any would be thief who picks up on your pattern will have all of your files. Notice that I always mix up my file names. ROTATING download pages. Every 4-6 weeks (or whatever time period you feel comfortable with) change the file names for your webpages and PDFs to prevent anyone who knows them from passing them around. (Be sure to update your autoresponder mailings when you do this.) REQUIRED password. You can also create a password protected folder (Such as “members”) at your webpage. If you do this, you can change your password each month and broadcast a mailing to all active members with the new password on the first day of the month. (See your hosting company for details on setting up password protected directories … it is very easy.) I consider the first two mandat
Promotion own products … and my own FTM sites like the site for this course. Modify this list for your own use… Send a mailing to my main lists. My traffic generation process begins by sending a solo mailing to my "main lists", which chiefly include my primary list and top mini-course list. First stop is always to get the word out to those most likely to do business with me. Send a mailing to my specialty lists. I also send out an announcement mailing to several of my "VIP" lists such as my customer list and my membership sites' lists. I'll oftentimes offer a discount to these list members because of their past orders. Contact joint venture partners. After I've notified my own existing subscribers and customers, I want to get the word out to OTHER PEOPLE's subscribers and customers. To do this, I contact a couple dozen joint venture partners who have either (a) partnered with me in the past, or (b) shown interest in partnering with me in t
The 4-Step Process of Getting Traffic Through Free Ezine Articles 1. WRITING. It begins with you writing a 500-800 word article related to the topic of your small report. You might even excerpt a portion of your small report or extract 5-7 “tips” from your small report to showcase in the article. You create a 4-6 line “resource box” to include at the conclusion of your article which identifies you as the writer and points the reader to your web site through a URL. 2. DISTRIBUTING. You submit your article to article directories while granting permission for others to publish your content in their newsletters, ebook, mini-courses, web sites, etc. 3. REPRINTING. Publishers visit the article directories looking for quality content to reprint in their own publications. They spot yours, love it, and decide to publish it…along with your resource box. 4. CLICKING. Subscribers, site visitors and viewers of the publishers’ materials read your article and are impressed. They click on your link in the resource box to find out more about you and what you offer. You get free traffic as a result of writing, distribut
Articles for Newbies These three questions are - 1. What is _________? 2. Can you show me an example of _________? 3. How can I get started with _________? Let me walk you through writing an article with these questions as the backbone of your content. Before we get into the 7 very easy steps, let's take just a quick look at the schematics of your article. In order to write an 800 word ezine article, your basic needs for the various parts of the article would look something like this... Opening (100 Words) Question #1 (200 Words) Question #2 (200 Words) Question #3 (200 Words) Closing (100 Words) _______________________ Total = 800 Words
2. Write Your Opening. You've got about 30 seconds to get your reader's attention if you're going to get them to consume your entire article. That's not much. It's important that you get them interested quickly. In a related article that I'll be posted tomorrow, I'm going to share 20 great ezine article openings. For now, I'll give you three to get you started... "There must be some reason why some _________ outperform others." This opening is all about informing the reader that some people have an advantage over others. And, in order to level the playing field, they need to follow the advice in your article. Example: "There must be some reason why certain tennis players win more matches than others. Said another way, if two equally skilled tennis player compete ... why does one get to go home a winner and the other a loser?" "I've always been impressed with those who could __________." This opening allows you to mention a specific result that is desired to, not only you, but the reader as well. Your article teaches the person how they too can experience the desired result. Example: "I've always been impressed with those who could hit a backhand winner on the run. It never came easy to me and I have marveled many times when others seem to hit that shot so effortlessly. Then, I figured out their secret..." "Do you find yourself _________?" This opening is a good one because it allows the reader to identify with what you're writing about. When they say "yes" to your question, then they know the article is for them ... and they'll read on to discover what they can do
response as far as members rejoining… Variation #1: Free Subscription. That is, you would offer them the next month free of charge if they return. I learned this from AOL years ago. I called to unsubscribe from their dialup service and they convinced me to stay by giving me a month free. I ended up staying several months before quitting for good. It may only be a temporary stay of execution, but it could mean several more monthly payments before they part ways. (Obviously, you’d need to setup a special order link with a free trial in order to use this variation.) Variation #2: Free Incentive. You can create a special report on a subject related to your FTM site that you offer as a freebie in order to get outgoing members to rejoin. Or, you can offer a personalized coaching session at the end of the renewal month. Or, how about creating some kind of private access area with a lot of articles, reports, tools, etc. that you’d give to those who rejoin? Lots of bribery options here. It doesn’t really matter what direction you take this in as long as you put it into practice in some form. It works. And that’s what really matters. It gets the job done. It produces results. And when members come back immediately, you get paid money you would have ordinarily lost at their departure.